Who are you and what are you doing here?
A NEW EVENT EXPLORING IDENTITY AND PURPOSE FOR TOMORROW’S LEADERS
Sam Valich
Brand therapist, expert storyteller, founder of Monostory
Jon Bergmann
Leadership guy, average storyteller, Director of AVENIR Group
Leadership is, fundamentally, about becoming more human.
October 29, 2025
Sydney
A powerful and impactful day for emerging and aspiring leaders to explore your identity and purpose as you cultivate a hopeful future.
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This workshop is for you if:
You want to lead from a place of authenticity and self confidence
You know that leadership requires deep self-awareness and you want to become a master of your inner world
You are a new or early-career leader and want to develop your leadership toolbox
You aspire to become a leader who can shape the world for good
This day is led by Jon Bergmann and Sam Valich, two experienced guides with a shared passion for helping emerging and aspiring leaders uncover who they are and the times they are leading in. Jon is a sought-after speaker on technological and social change, organisational strategy, and leadership development, embodying the belief that personal growth fuels professional impact. Sam is the founder of Monostory, a values-led brand, storytelling, and strategy methodology that helps leaders and organisations align who they are with how they live and lead.
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Jon and Sam believe emerging and aspiring leaders—and the organisations they are shaping—need more than just skills or titles (although these have their place). Leaders need identity and purpose to anchor themselves in times of rapid change. The future calls for leaders who know who they are, what they stand for, and how to translate that clarity into action. This workshop creates space for discovery, equipping participants to lead with resilience, creativity, and integrity, and to build organisations that are trustworthy, purposeful, and future-ready.
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We’ll start caffeinated at 10am, taking time to pause, reflect, and sharpen your sense of identity and purpose. By 4pm, you’ll leave with practical tools you can apply straight away, a take-home workbook to keep you moving, and new connections with other emerging and aspiring leaders. The day also includes lunch and networking drinks - creating time to share ideas, ask real questions, and build the kind of support every leader needs to grow with confidence.
You'll walk away from the day with:
A workbook filled with strategies and tips for developing your personal leadership
An expanded network of like-minded and leaders on a similar journey, all looking to make a difference
Practical strategies for deepening your sense of self, sharpening you leadership skills, and equipping yourself for the future
A hunger to shape the world for good
Not your city?
Sam and Jon are planning events in Perth, Brisbane and Melbourne which they expect to launch in January and February 2026. If you are interested in joining the waitlist for these events, fill out this form and we will reach out.